Despite recent bad weather affecting events at the famous site, we recently demonstrated our versatility by utilising the same structure for two very different festivals in London’s Hyde Park.
Our Triad structure was originally installed for the Barclaycard Wireless Festival, taking place over the 6th, 7th & 8th July, where it was used to house the Unwind Stage for artists including Dot Rotten, Ms. Dynamite and Sway. The three- pronged arena featured two open ends to facilitate easy crowd flow whilst also offering increased audience capacity. We also added our custom Portico end
wall, which created much needed additional production space for the artists crew and the event production staff.
The Hard Rock Calling concerts, held over the weekend of 13 th, 14th & 15th of July featured the same Triad, this time with the addition of our end walls to create a fully enclosed arena for the Hard Rock Rising stage. The creation of a fully enclosed structure aided the sound engineers by preventing noise bleed from the arena in to the outside areas.
With Hard Rock Calling closing on the Sunday night, our top-class crew worked a mammoth 26-hour shift to further manipulate the structure in order to create additional capacity for Madonna’s MDNA tour. The shift was necessary in order to have the site ready for the concert on the Tuesday evening.
The Wireless Festival was the highlight of what was a record weekend for us, with 15 of our structures used at various events around the UK.
Our MD Seth Fellner spoke about the recent projects and the impact they have had.
“The events at Hyde Park gave us a fantastic opportunity to showcase just how adaptable our structures are compared to traditional marquees or tents. In just a single day we were able to transform a semi-open structure in to a fully enclosed arena whilst retaining an extremely sharp and presentable look. The variety of different events we were servicing on the same weekend shows how organisers are now looking beyond the constraints of traditional structures.”